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Which Affiliate Networks To Look Out For When Promoting

 

Things To Look Out For When Determining Which Affiliate Network You Will Join.

 

You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there.

Why participate in an affiliate program?

It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off.

If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful.

How do you choose a good affiliate program to promote? Here are some tips you may want to look over before choosing one:

1. A program that you like and have interest in.

One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.

2. Look for a program that is of high quality.

For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.

3. Join in the ones that offer real and viable products.

How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.

4. The program that is catering to a growing target market.

This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedbacks.

5. A program with a compensation plan that pays out a residual income and a payout of 40% or more would be a great choice.

There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.

6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve.

Some affiliate programs imposes prerequisites before you get your commissions. Just be sure that you are capable of attaining their requirements.

7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time.

Not all affiliate programs have these capacities. Make use you decide on one with lots of helpful tools you can use.

8. Check out if the program has a proven system that can allow you to check your networks and compensation.

Also check if they have it available online for you to check anytime and anywhere.

9. The program that is offering strong incentives for members to renew their membership each time.

The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks.

10. Be aware of the things that members are not happy about in a program.

Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved.

Have a thorough and intensive knowledge about the affiliate program and network you will be promoting on.

Knowing the kind of program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.

If you would like to continue to read about this, download the ebook here!


How To Choose The Right Affiliate Programs

 

So Many Affiliate Programs! Which One Do I Choose?

 

Ask questions first before you join an affiliate program. Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.

When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are referrals from an affiliate’s site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.

Lastly, what is the amount of commission paid? 20% – 80% (and some cases, 100%!) is the commission paid by most programs. .01% – .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website. Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.

We will continue this next time to help you determine if an affiliate network is good or not.


How To Become A Super Affiliate In Niche Markets

 

Here is the third installment of Affiliate Marketing.

 

Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today.

38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the Internet sales industry will top the dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to choose and participate into.

This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer.

Support will be the number one consideration for people when choosing a web host. It will be obvious that traditional advertising will become less and less effective. Most people would rather opt for the web host based on things that they see and hear. Also based on the recommendations by those who have tried them and have proved to be a successful.

This is a great opportunity for web hosting affiliates and resellers alike. There would hundreds of web hosting and programs to choose from that the difficulty in finding the right one for them is not a problem anymore.

 

How does one become a successful affiliate in the niche markets using web hosting?

 

If you think about it, everyone who needs a website needs a web hosting company to host it for them. As of now, there is really no leading hosting industry so most people choose hosts based from recommendations. Usually, they get it from the ones that have already availed of a web hosting services.

With the many hosts offering affiliate programs, there is the tendency to find the one which you think will work best for you. Think of the product you will be promoting. Pattern them to the site and see if they are catering to the same things as you are.

When you have been with one host for quite some time and seem not to be making much despite all your effort, leave that one and look for another. There is no use in trying to stick to one when you would be before off in another one. Things will only have to get better from there because you already have been in worst situations.

Try this out. If you are quite happy and satisfied with your web host, try to see if they are offering an affiliate program you can participate on. Instead of you paying them, why not make it the other way around; them paying you. The process can be as easy as putting a small “powered by” or “hosted by” link at the bottom of your page and you are already in an affiliate business.

Why choose paying for your for your web hosting when you do not have to? Try to get paid by letting people know you like your web host.

Always remember that when choosing a web host, choose the one that is known for its fantastic customer support. There are also many hosting affiliate programs. Residual affiliate program is also being hosted. This is the program wherein you get paid a percentage every month for a client that you refer. This can allow you to have a steady source of income. With perseverance, you can even be quite successful in this field.

There are a lot of niche markets out there just waiting for the right affiliate to penetrate to them and make that dollars dream come true. Knowing which one to get into is being confident enough of your potentials and the good results you will be getting.

Web hosting is just one affiliate market you could try out and make some good and continuous income. Just remember that to be successful on your endeavor also means that time, effort and patience is needed.

Nobody has invented the perfect affiliate market yet. But some people do know how to make it big in this kind of market. It is just knowing your kind of market and making the earnings there.

 

Next time we will talk about how to choose the right affiliate programs for you.


Affiliate Marketing Part 2

 

Today I have the second part of my Affiliate Marketing Series.

 

The 3 Things All Affiliate Marketers Need To Survive Online

 

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

 

1. Using unique web pages to promote each separate product you are marketing.

 

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

 

2. Offer free reports to your readers.

 

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

 

3. Get the kind of traffic that is targeted to your product.

 

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving!

 

Next time I will be talking about how to become a super affiliate in niche markets.

 

 


Affiliate Marketing

I am going to be posting a series of articles pertaining to Affiliate Marking. I hope the information will be helpful to you.

 

 

Affiliate Marketing Introduced

 

 

 

Being in the affiliate marketing business is not that hard now with the Internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.

So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this…

Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.

The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates.

That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract people in joining your affiliate program. A sure way of promoting the affiliate program!

Time to track down the sales you are getting from your affiliates fairly and accurately. There are phone orders and mails to track down. See if they are new clients checking the products out. Noting down the contact information that might be a viable source in the future.

There are lots of resources to sort out. Ads, banners, button ads and sample recommendations to give out because the marketer knows that this is one way of ensuring more sales. Best to stay visible and accessible too.

The affiliate marketer remembered that there are questions to answer from the visitors. This has to be done quickly. Nothing can turn off a customer than an unanswered email.

To prove that the affiliate is working effectively and efficiently, inquiries would have to be paid more attention on. Nobody wants to be ignored and customers are not always the most patient of all people. Quick answer that should appear professional yet friendly too.

In the process of doing all the necessities, the marketer is logged on to a chat room where he or she interacts with other affiliates and those under that same program. This is where they can discuss things on how to best promote their products.

There are things to be learned and it is a continuous process. Sharing tips and advices is a good way of showing support. There may be others out there wanting to join and may be enticed by the discussion that is going on. There is no harm in assuming what opportunities ahead.

The newsletters and E-zines were updated days ago, so it is time for the affiliate marketer to see if there are some new things happening in the market. This will be written about in the marketer’s publication to be distributed to the old and new customers.

These same publications are also an important tool in keeping up to date with the newly introduced products. The marketer has put up a sale and promotion that customers may want to know about. Besides, they have to keep up with the deadline of these sales written in the publications.

It is that time to show some appreciation to those who have helped the marketer in the promotions and sale increase. Nothing like mentioning the persons, their sites and the process they have done that made everything worked.

Of course, this will be published in the newsletters. Among the more important information that have been written already.

The marketer still has time to write out recommendations to those who want credible sources for the products being promoted. There is also time to post some comments on how to be a successful affiliate marketer on a site where there are lots of wannabes.

Two objectives done at the same time. The marketer gets to promote the product as well as the program they are in. Who knows, someone may be inclined to join.

Time flies.….

Ok, so this may not be all done in a day. But then, this gives you an idea of how an affiliate marketer, a dedicated one that is, spends the marketing day.

 

 


How Much Of A Genius…

How much of a genius do you really have to be
to sell your products or services?

 

Article By: Marlon Sanders

 

 

Ever wonder how much of a genius you have to be for your marketing know how to pay off for you?

 

Here’s a story that reveals the answer.

 

Today I ran into the lady who runs my local computer repair shop.

 

“That banner you told me to put up WORKED! I’ve gotten 5 jobs from it just this week,” referring to the big yellow banner outside the shop reading “Virus Removal Experts.”

 

Now, actually, the headline I gave her was along the lines of “Viruses Removed — Guaranteed!”

 

Or something like that.

 

But what she’s running is working, so I ain’t tellin’ her to change it anytime soon.

 

Flash back in time to 3 weeks earlier. We were talking about how she could get more customers.

 

Drawing on my vast storehouse of marketing wisdom, I inquired, “What’s the #1 best seller you got around here?”

 

“Virus removal,” she snapped back.

 

“See that blank spot on the sign out front? Will they let you put anything on that?”

 

She replied with a skeptical tone, “Well, you’d have to PAY for that. But they will let me hang a banner up.”

 

Being the marketing genius I am, I replied, “How ’bout you put somethin’ up there on a yellow banner…like your viruses Removed — Guaranteed!

 

“…or perhaps….Viruses Removed in 48 Hours — Guaranteed.

 

“Or…Free Virus Analysis.”

 

I spouted off some blatantly obvious stuff like that anyone with any knowledge of and skill in headlines whatsoever coulda come up with.

 

Anyway, she put the yellow banner up with the relatively lame “virus removal experts.” And it paid off in spades.

 

“Next time you come in, your repair is free,” she offered generously.

 

Now, you may be thinking that all the money you spend on ebooks, courses and so forth is a waste if you don’t start a business.

 

Look at it this way.

 

You can get a lot of free stuff like computer repair, dry cleaning or whatever…Just by having the most basic, simple understanding of marketing.

 

Anyway, I popped by later and showed her how to run an editorial style ad dropping into a hotline followed up by a series of letters ala Dan Kennedy/Jeff Paul model.

 

Again, this ain’t rocket science stuff.

 

You shoulda seen her eyes light up.

 

Then I came up with a back end for her since her profit margin is horrible.

 

And if you’ve studied headlines a little and know just the basics of lead generation, you pretty much coulda done the same.

 

How much of a genius do you gotta be to come up with a headline like:

 

“What will YOU do when your wife, kids and friends see P-O-R-N popup on YOUR computer? We get if off FAST! Guaranteed. Or it’s free.”

 

See, all this marketing stuff might end up not bein’ a waste for you after all.

 

Fact is, with a little direct response knowledge, you can appear to be a genius to a LOT of businesses.

 

Best Wishes,
Marlon Sanders

 

P.S. If you like what you’ve just read and want more marketing tips like this then you need to go through the “Big Course”.

 


 

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Marlon Sanders is the author of The Amazing Formula That Sells Like Crazy, The Push Button Letters Software, How to Create Your Own Products in a Flash, Gimme My Money Now, The Marlon Sanders’ Marketing Dashboard, The Cash Like Clockwork System, The Action Grid System, The New Wave Direct Mail Success System and many other marketing systems, tools, courses and software programs.

 

For an in-depth look at the formula presented in this report, visit Marlon’s blog:

 

 


Are You Going to Fish or Are You Going To Cut Bait?

Are You Going to Fish or Are You Going To Cut Bait?

Article By: Marlon Sanders

 

Dear Friend,

I’ve only fished once in my life.

But fishing makes a great analogy to marketing.

What most of us do in marketing is all screwed up.

We hop down to the bait shop, smell around. Do some bait-tasting. And so forth until we come up with the bait that we personally like.

Then instead of going to the pond right in our own backyard, you know, the one where we KNOW for sure what bait the fish like, we drive 100 miles to the pond that is bigger and looks prettier.

Then we cast out our rod and reel with the bait that WE would bite on.

Now, that can work if you ARE one of the little fishies in that pond. But if you aren’t, then the fish aren’t likely to bite. See, fish are weird creatures.

They only bite on bait THEY like.

Sure enough. Today the fish aren’t biting. You blame it on the weather. Blame it on the book you read about fishing.

Blame it on the rod and reel you bought.

Blame it on the other fisher person who happens to be reeling ‘em in right and left!

Blame it on everyone and everything else.

Except your bait. It couldn’t be that because you are in LOVE with your own bait.

So you toss down your rod and reel. You grab your box ‘o bait. You jump in the water, swim down till you see some of those nasty little fish.

You grab one of those suckers and cram your hook with the bait on it down the throat of the fish. Then you pop up to the surface, go to shore, grab your rod and reel and act like you’re really catching a good one!

Yep, this bait is really hot, you exclaim. The fish are just crazy about it!

That, my fine friend, is called falling in love with your product. We’ve all done it.

We have the greatest product in the world and we know it. And we’re going to cram it down our customer’s throats if it hair lips every freakin’ frog in Georgia. (If you’re reading this from overseas, Georgia is a place in the U.S. with a whole lot of frogs.)

I can hear it now, “Marlon Sanders’ doesn’t know what he’s talking about! Cory Rudl doesn’t know what he’s talking about. Jonathan Mizel doesn’t know what he’s talking about. Declan Dunn doesn’t now what he’s talking about”… and so forth.

How does the smart fisherman or fisher woman catch fish?

Step one: Fish in the pond that’s close to home. The one you know like the back of your hand.

That’s your target market. Sell to a target market you know. Not that enticing one where you’re clueless about the little fishies in it.

Step two: Grab a bunch ‘o bait and take it to the pond with you. Be sure to grab several types you know from experience those little fishies just happen to love to gobble up like it’s candy.

Step three: Fish when the fish are hungry. Don’t fish after they’ve just eaten. If you gotta catch some fish and your pond is full, then go to the next closest pond.

Step four: Fish, man, fish.

You ain’t gonna catch those gnarly little critters if you just sit there starin’ at the other people fishing. Admiring them. Saying how great they are but you could never do it.

You gotta get your hands dirty with some bait. You gotta dig in there and get your rod and reel in the water.

You only catch fish by fishing.

Not by hoping one day you get good at fishing and you’ll be worthy of putting your hook in the water with the best of them.

Not by reading more books on fishing to exclusion of actually fishing.

Not by dreaming about fishing.

Dreaming, reading, preparing and everything else are great and very helpful. But you ain’t gonna snag yourself a darned fish ’till you finally get up the guts to get your rod and reel in there.

Then, while you’re sitting there waitin’ for your fish to bite, go ahead and read that fishing book.

A long time ago I sold time share in the evenings while I wrote freelance in the daytime trying to learn this business.

One of the speakers told this funny story that went something like this.

A fisherman got totally fed up with not catching any fish. So he got a bright idea one day and grabbed himself some sticks of dynamite.

He went down to his local fishing hole. Lit up a stick of dynamite, tossed it in the lake. It exploded. The fish came to the surface and he scooped himself up a whole bunch of them.

This was working out great.

He was really loading up his truck with fish…

Till the park ranger showed up and informed him fishing with dynamite was against the law. The man looked puzzled a second.

Then he lit up a stick of dynamite. Stuck it in the hand of the park ranger and said:

NOW ARE YOU GONNA FISH OR ARE YOU GONNA CUT BAIT?

I used to laugh and laugh over that one. But it’s a good point, isn’t it?

The question for you today is, are you gonna fish or are you gonna just cut bait?

Here’s to the joy of fishing!

- Marlon Sanders

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Marlon Sanders is the author of The Amazing Formula That Sells Like Crazy, The Push Button Letters Software, How to Create Your Own Products in a Flash, Gimme My Money Now, The Marlon Sanders’ Marketing Dashboard, The Cash Like Clockwork System, The Action Grid System, The New Wave Direct Mail Success System and many other marketing systems, tools, courses and software programs.

For an in-depth look at the formula presented in this report, visit Marlon’s blog

 

 


The School of Hard Knocks…

“How The School of Hard Knocks Taught Me The Importance of ‘The List’ – And How This Factor Will Change All Your Marketing From This Day Forward”


Article by Marlon Sanders

 

Where have you been going wrong? Where’s your money. Why hasn’t your money been coming to you? How do you loose your money so it flows to you in abundance?

 

How do you finally get a product or service that people buy? How do you finally have a product or service that people send you money for.

 

Marlon, how do I make this happen for me? I’ve tried. I’ve read the E-books. I’ve done the stuff. I’ve tried this or that. My money has not come to me. People have not clicked on my order form. People have not bought my product. It hasn’t been working for me. Marlon, how do I make things go right?

 

I remember back when I was a beginner. The same exact questions haunted me. The key is to understand the big picture. Then you can work down to specifics from there. But without understanding the big picture, you’re punching at a shadow and wasting a lot of energy.

 

There are four basic reasons your money is not coming to you. In this article, I’m focusing on reason number one – your list.

 

I can best illustrate what the list means by giving you a personal illustration.

 

When I first graduated from college, the only job I could get was selling insurance. Well, they told me I was selling “retirement plans.” But actually, it was whole life insurance.

 

Anyway, here I am sittin’ across the table from a guy tryin’ my best to get him to buy a retirement plan from me. Now, somewhere in our conversation he tells me that for Christmas that year, his church brought him a turkey.

 

Now, you don’t have to be a rocket scientist to realize that if his church brought him a turkey for Christmas the dude didn’t have any money. But I didn’t understand that believe it or not!

 

The guy I was trying to sell to was my list. In this case, my list universe size was one. I had one dude I was giving my well-rehearsed sales talk to. I could recite every word by memory. The gestures were perfectly synchronized with the pages in my pitch book.

 

But the dude had no money. My list was broke. I don’t care how great or spectacular my sales presentation was, the guy couldn’t buy a turkey for his family for Christmas. I doubt he’s got money under the mattress so he can eat in his old age. He can’t eat now!

 

In contrast, at another time I called on a lady who pulled out her address book and referred me to all her friends. That week I was twelfth in the nation in sales because all her friends bought.

 

The difference?

 

I had a different list. In this case, the list was basically the address book of personal friends the lady referred me to.

 

On another occasion a lady referred me to her friends but none of them even kept appointments with me. Why? The quality of the list. In this case, apparently the lady’s friends didn’t think much of the quality of her opinion. Probably because she was broke. And they figured taking financial advice from her wasn’t a good idea.

 

Are you beginning to see the importance of the list?

 

Your list is the people you sell to. The people who call or walk in the door of your business. The people who come to your web site. The people who join your opt-in list. The people who click on your ppc words. The people who call you up on the phone. The people you give your sales presentation to.

 

If you’re not selling as much as you want, or you’re selling almost nothing at all, maybe you’re delivering your message to the wrong audience. If you have a cure for cancer but you’re trying to sell it to people dying of heart disease, you’re speaking to the wrong crowd.

 

One more example.

 

I once was a copywriter for a company that had a great method of list-building. The CEO of the company had networked with a number of seminar companies. These companies were always on the road conducting seminars.

 

The attendees of these seminars paid a lot of money to be there. So they were not broke. And they obviously had a need or interest or they wouldn’t have paid to attend a seminar on the topic.

 

Through his networking expertise, the CEO got these seminar companies to refer attendees to his company for the service he provided. These referrals cost him nothing. And get this: He got about 60 phone calls a day from these referrals!

 

At zero cost.

 

And remember, these referrals had money and a demonstrated interest in his product or service. That’s what you call a high quality list.

 

The point is, the people you’re selling your product or service to have more to do with your sales ratio or conversion rate than any other factor.

 

From this day forward, all your marketing efforts should change. Why? Because you’ll start focusing on the number one thing that matters – and that is getting your message to the exact people who have interest and the ability to buy.

 

And that little change right there can make all the difference in the world.

 

- Marlon Sanders

 

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Marlon Sanders is the author of The Amazing Formula That Sells Like Crazy, The Push Button Letters Software, How to Create Your Own Products in a Flash, Gimme My Money Now, The Marlon Sanders’ Marketing Dashboard, The Cash Like Clockwork System, The Action Grid System, The New Wave Direct Mail Success System and many other marketing systems, tools, courses and software programs.

 

Visit Marlon’s blog

 

For an in-depth look at the new “point ‘n click” Marlon Sanders’ Marketing Dashboard just click here to visit the web site.

 


Store Your Website Backups And WordPress Backups In Amazon S3 And Dropbox

Have you ever heard of these services called Amazon S3 and Dropbox? They are file storage services that are much more reliable than your computer’s local hard drive. When you make a backup of your site you don’t ever want to lose that backup. The real question is if your computer’s hard drive crashes tomorrow will you lose anything? Will you lose months or years of old websites backups. The question should hopefully be no because hard drives crash, websites get bigger and you can easily restore from anywhere as long as you make sure to backup using one of these services.

Hard drives crash and if you are using an external hard drive you still aren’t safe. Your hard drive will probably crash at some point. If not in a year from now, ten or twenty years from now. What you should do is when you have a backup of your site, get an account at Dropbox.com or at AWS.amazon.com. These are both great file storage services that are very cheap to put files on. All you have to do is just get an account, browse to it and then upload your file and wait for it to finish. Once the file is done now a permanent copy is stored online that will probably never go anywhere. Just on the fact that your hard drive might crash is an excellent reason for you to put another copy of your backup up in S3 or in Dropbox.

The other problem is that your websites get bigger and bigger over time as you add more content. If you have, let’s say, a 1 gigabyte website the size of your backup is going to be 1 gigabyte. If you backup every week your site will grow to 1 gigabyte, 2 gigabytes, 3 gigabytes, 4 gigabytes and so on every single week. It’s important for you that once you backup your site to take that backup off your site so it’s not wasting space. Instead put it on one of these file storage sites that are meant to hold lots of files, that are meant to hold large files. That way you are moving it away from your website and your website can hold the actual content, not all of your backups.

Finally, when you put your backups in Dropbox or in S3 you can now restore them from anywhere. This means that if you lose your computer, if your computer is stolen, your computer crashes or you simply are not at your computer, you can still restore that backup from anywhere. Download it from Amazon S3, put it on your website, click the button and now your backup has been restored. Store your backups in S3 or in Dropbox because hard drives tend to crash, websites do get bigger over time and now you can restore your information from anywhere.

Claim your WordPress backup plugin right now!


Pinterest Perfection

 

Pinterest is a social networking site that allows users to create virtual multimedia pin boards that they can share with other users. If you find a video that is appealing or an image that has captured your interest and you think that it is also relevant to your contacts’ interests, then posting it on Pinterest is a great way for you to instantly share these images and videos with them.

Pinterest can be a great way to spread awareness of your business and its products. Many people use this social networking site for business and non-business uses. However, before jumping in to Pinterest to market your business, you may want to consider some of the following steps.

The great thing about Pinterest is that you can categorize the kinds of pin boards that you create based on your interests. You can also make use of its “Bookmarklet” application which allows you to directly pin an image or video that you find on the internet and it will be exported to your Pinterest pin board.

Although Pinterest was initially used for personal purposes, it has been found to be an efficient way to attract potential customers and may even help increase the Google ranking of a business. Thus, if you have a home business website and you want to gain more followings, Pinterest is definitely one of the creative ways that you can drive more people and generate traffic to your business site.

There are several aspects that make Pinterest relevant to your Internet marketing endeavors. When you are marketing your business, you want to be known under a certain type of brand. With Pinterest, you can create your very own branding and secure a reputation in your social profile based on the type of content that you choose to “pin” in your board. Your business will gain faster recognition if they can associate you with images that reflect your business and your brand.

Learn more about making the most of Pinterest.

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