How To Succeed At Internet/Affiliate Marketing
Many people fail at earning money online whether it is affiliate marketing, Internet Marketing or other things.
You probably have your own notion of what affiliate marketing looks like, what comes to mind when you think about the business of affiliate marketing – product review sites, Amazon affiliate links placed on a blog or within articles, promoting affiliate products to a mailing list, etc.
The first thing you need to do is Choose Your Niche and/or Topic. I know you’ve heard that before & that is because it is necessary in order for you to succeed.
Your niche or topic is the basis of your website – it’s what your site will be about, it’s “Reason For Being”.
Choose the ‘wrong’ niche, and the best you can hope for is a constant struggle; more likely you’ll simply fail.
Choosing the ‘right’ niche won’t, by itself, insure success, but it is the single biggest determining factor, and what drives all subsequent steps.
If there’s anything ‘hard’ about picking your niche, it’s having to choose from so many excellent potential opportunities. Once you know how to come up with and qualify niche ideas, the real fun begins – because as you’ll see, there are a near-infinite number of good, lucrative niche site ideas waiting to be exploited. Your biggest problem will be deciding which to pursue!
RFB: Your “Reason For Being”
One of the most important aspects of choosing your niche or topic is your RFB – your “Reason For Being”. RFB is the reason your website exists, the justification for visitors to go there. Without a good, clear RFB, you’re sunk before you even begin. RFB answers the question “why would someone take the time & effort to visit your site”, shapes the approach you take, and dictates your content.
If I were to simply build a site without consideration of my RFB, it would end up being a hodge-podge of marginally-related articles, with little cohesion or connectedness.
By coming up with a with a clear, strong RFB, I can assemble a concise set of articles, I can map out a strategy that will dictate my content.
Examples of strong RFB’s include:
Review & comparison sites
‘How To’ and tutorial sites
‘Top X’ and ‘best of’ sites
Unique solutions (i.e. ‘home remedies’, owning pets in apartments, etc)
Whatever niche or topic you decide on, make sure you frame it with a clear, specific RFB.
We will continue this in my next post but I hope I’ve given you a good place to start.