Posts Tagged ‘Viral Marketing’
Web Traffic Machine
Even if you are not currently promoting a product or service of your own, but are instead involved in affiliate marketing or CPA offers, you still need to be able to generate traffic in order to create profitable campaigns.
For many new marketers, the first step in building an online presence involves creating a newsletter that targets a specific niche market. Again, you will need to know how to generate traffic to your squeeze page in order to build your lists and monetize your email campaigns.
Thankfully, setting up effective traffic campaigns isn’t difficult or
expensive.
To read more and find out how to get traffic to your website(s), click here…
Leverage The Power Of Viral Marketing
The concept of viral marketing is not new, but how to apply it correctly in the internet age takes knowledge and skill. Using the right tools can shoot you past the competition and leave them in your dust.
Wouldn’t you like it if you could tap into that same huge traffic funnel and send it to your site instead? What if I told you that not only could you, but I’m going to show you 21 proven techniques to send a flood of viral traffic to your site!
How to Use Viral Marketing
And the Buzz Goes On – How to Use Viral Marketing
Before we get into the meat and potatoes of how you can use viral marketing to help get a buzz going about your small business, let’s start with a definition of exactly what “viral marketing” means.
According to the Wikipedia, “Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”
If you’ve ever had a hotmail, yahoo or G-mail account, you’ve participated in a viral marketing campaign every time you sent an email to someone – because the company inserted a small (and usually discreet advertisement) at the bottom of all of your outgoing emails – inviting the people you were communicating with to receive their own free email account.
So how can you put a viral marketing campaign together for your own business – and more importantly, do you even want to?
Let me answer that second question first, okay? YES! You definitely want to take the time to brainstorm your own viral marketing campaign – even if you don’t someday want to be as big as hotmail, yahoo or Gmail.
Why? Because according to a recent survey done by Forrester Research, people are almost 65% more likely to trust a review posted by a peer – or even a complete stranger – than they are to trust the marketing or sales information put out by the company.
Don’t believe me? Check out Amazon.com and I-tunes. Why is this the case? Because as consumers we tend to think that the average “Joe Blow” has less of a personal agenda when posting his review about the latest “Dixie Chicks” album and so we give it more weight.
And, by the way, this is a normal reaction – it’s one that’s kind of hard-wired into all of us. People have always shared the things they like – or hate – with their friends and family members. Back in the 50′s and 60′s, our grandparents used to talk to their neighbors over the “back fence,” call each other on the phone or tell their friends during lunch. The difference is, these days we use the Internet and cell phones.
What’s interesting though, is that with the popularity of the Internet, our trust – and believe in “social proof” – has become even stronger.
By creating your own viral marketing campaign, you’ll be doing more than getting the word out about your new affiliate product. You’ll be gathering social proof – and that will help your sales to go through the roof.
So how do you set up your own viral marketing campaign? The first thing to do is to get back to the basics.
Here’s the real “secret” to making a lot of money with affiliate products. Have the right product, with the right message to the right people in the right time.
So start with your affiliate product. Make sure that there’s a hungry audience for whatever you’re selling.
Then make sure that you’re sending out the right message – an in the right way. If you’re marketing a product to teens, you’ll want to make sure that it’s something they want – and you’ll have to reach them where they’re hanging out. That might be on MySpace, twitter or even Friendster.
What’s the right message? Maybe it’s a special report. But it could just as easily be a video. Or an audio mp3 file. Match your message to your audience. And finally, make sure that you’re getting your message out at the right time – when your audience is ready to buy it.
Make your viral marketing campaign stand out from the crowd – because that’s how it’s going to get passed around and become viral. By understanding the basics – who your audience is, what they want, how they want to get it and when they want it – all you have to do next is to create something that your audience loves – or hates – or finds interesting enough – to pass around to their friends. And because your product comes with an implied endorsement – social proof – those people will pass it around to other people – and the buzz goes on…and on…and on…and you’ll start hearing the “ka-ching!” of your cash register going off a lot more often.
Want To Make Passive Income While You Sleep?
Discover How You Can Now Quickly Create Your Own
Branded Cash Producing Viral Ebooks With Just A Few
Clicks That Spread All Over The Web
Viral Marketing Basics
Viral Marketing Basics
Viral Marketing is one of the best ways for you to sell a product or service – in fact, it’s one of the best ways to make a lot of sales.
How? Because thanks to the way that viral marketing works, you don’t need to have a big list, or a lot of money to put into an advertising campaign – but you can still have a huge impact.
First of all, let’s go over exactly what viral marketing is. (According to Wikipedia, “Viral Marketing refers to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”)
But that sounds a little complicated, don’t you think? To break it down into plain English, basically Viral Marketing is just a way of getting a bunch of people to tell other people about something you’ve created to build a buzz about your product or service. And by passing it around to other people, it builds social proof – (because there’s a kind of implied endorsement when you send something to someone else.) Sometimes you get lucky and the more it’s passed around the more it takes on a life of its own.
A perfect example is the “Free Hugs” video on YouTube. It has been viewed by millions of people, and the music – a song written by a group called the “Sick Puppies.” That video was responsible for launching their singing career – even though that was not the original intention. That video – and the story behind it went viral and caught the attention – and the hearts – of people all over the world. It even spawned a movement that is still going on.
Although you might not be able to pull off a viral marketing campaign that does as well as the “Free Hugs” video, if you are willing to spend a little time researching your market and your target audience, and can think outside the box, you can create a very successful viral marketing campaign of your own.
What kind of things can go viral? Obviously videos. (In fact, if you look at most of the “gurus” in the Internet Marketing field right now, you’ll see they’re all heavily using videos to promote their launches and create marketing campaigns that go viral. However, if you don’t have the desire to do videos, you can go with that old standby – the “Special Report.” Podcasts, white papers, even case studies all have the ability to “go viral” and get a lot of people very interested in what you have to say – and sell.
To create a successful viral marketing campaign, it’s very important that you find the right mix of media, marketing and audience. Make sure that your target audience is going to be interested in what you have to say, the way you’re saying it and how you’re bringing it to their attention. If you get these three things right, chances are, you’ll have a winner on your hands, and your next marketing campaign will go viral too.
Want To Make Passive Income While You Sleep?
Discover How You Can Now Quickly Create Your Own
Branded Cash Producing Viral Ebooks With Just A Few
Clicks That Spread All Over The Web
